Katerina’s story is a common one for young entrepreneurs. She had so many dreams for her business, but she was unprepared for the challenges she would face. And most importantly, she didn’t know where to turn before the stress and frustration took over.
An exhausted businesswoman
Katerina felt constantly tired. Although she had succeeded, having opened her own clothing store and set up her e-shop, she couldn’t manage her workload.
He didn’t know where to focus.
Should she talk to suppliers, talk to the technician about her site, finally make an appointment with her accountant, or shoot a new video for social media?
It wasn’t just her work. It was also the daily problems she had to manage. The small or big “dramas” of her friends and family.
And the worst thing was that she didn’t know where to turn, who she could talk to and guide her.
She felt like she needed an “expert” to help her with her business, but who?
Her friends? They all had their own opinions and their own experiences.
Her father? He was a retired merchant with his own ideas, who couldn’t understand her and just shook his head.
The resignation
When I met Katerina, she was ready to give up.
That day, the courier had arrived with a huge bag of “returns.” Packages that some customers had ordered on the e-shop, but hadn’t received.
She was constantly thinking about the expenses her e-shop was causing her and how she should talk to her accountant. ASAP.
But she had to call him tomorrow morning, when he would be in his office. And she had to remember to do so so she wouldn’t end up making the call next week.
The demands had overwhelmed her, the problems that weren’t being solved in time had begun to grow dangerously large. And she knew it.
I told her about business coaching, but she couldn’t understand what exactly coaching was. She had heard about life coaches, and she had seen the memes about how happy she should feel today.
A few months after the sessions she confessed to me that in a desperate attempt she had stood in front of her mirror and tried to tell her reflection how happy she should feel. At the same time that she was saying she was happy, at the same time she felt so ridiculous, she confessed to me a few months later
What is Business Coaching?
“And what exactly do you do? How can you help me?”
“Forget about life coaches. Think about how when you go to the gym, the trainer in charge, your coach, will give you a program that will be suitable for you and your needs, and how you want to be in 6 months. Right? “
“Think of it like a Business Coach. We will identify the problems that make you want to give up on everything. And we will create an action plan for how to deal with them. The problem may actually lie in time management, lack of rest, or the need to find the right partner to help you with your workload.”
Overcoming business challenges
The initial collaboration with Katerina lasted 3 months.
Despite her initial reluctance, the sessions worked. At least that’s what she says.
Katerina remembered what made her start her business. And she feels that her decisions are now more targeted and she more easily takes the risks she needs.
Katerina’s business coaching plan was to remember her values again and what had led her to create her store.
- To evaluate its collaborations and which ones it could maintain, continue or discontinue.
For example, her accountant was her father’s accountant. He was a reliable person, but she often couldn’t get along with him. She took the risk of reaching out to a new partner she hadn’t known for so many years – she hadn’t known him since she was a little girl. She found an accountant who didn’t have to call her at specific times. She could just send an email at a time that was convenient for her and get a response a few days later.
- To hire a new employee with specific criteria who could essentially understand Katerina and become her right hand.
- To define her goals.
What she gained through Business Coaching was being able to reach specific decisions quickly and directly without great cost to her mental health, but also to her business itself.
We identify the problems together, propose solutions and help you implement the changes.