Business Development

The business plan, or the business plan / plan in Greek, is the cornerstone of every new business venture. It is the document (text) that describes the business idea and philosophy in detail and clearly. It states what the business is about, what the goals are, and how we will implement them. It is an action guide for transforming an idea into a financially viable business. Before starting a new business or growing an existing one, it’s important to have a workable business plan. Not only is it the best way to set yourself up for success, but it can also help you identify risks and weaknesses in your venture. How many types of Business Plans are there ? There are many examples of business plans with different structures online, but every time you use one you should be aware of the following: A business plan is an important tool that serves a specific purpose and targets a specific audience. The needs of startups seeking financing from investors are different from those of businesses with established brands that want to develop new products/services with their own funds, while the needs of small businesses seeking financing from banks are also different. External Business Plan (for financing) These types of business plans are addressed to individuals and organizations outside the business. Whether it is a business that is operating or not, we use business plans to attract capital from investors or from banking institutions. The most important factor in developing this plan is to know who we are addressing and what the goal is. We will use different elements for a new business idea when we address an investment fund, different elements when we ask for financing from a bank. Internal Business Plan (for management) This business plan is intended for internal use by existing businesses who want to use it as a management tool or when launching a new product or service. It is a document that assesses the current state of a business, its operations, financial goals, and performance. Contact us We plan together your path to success What does a Business Plan include? Summary This is the overview of the business idea and should be short, concise and easy to understand. When writing a summary, keep in mind who and what we are aiming for. This is the first part someone will read and we need to pique their interest. In the summary, we can document Description of the business and products/services This is about the description of the business, the size of the business, the products, services, human resources and the added value we provide to our customers. To describe the business and development potential in detail, you must be able to answer the following questions: Market and competition analysis In market and competition analysis, we should focus on the business environment, the economic conditions of the market, consumer habits, competition and how to react. Implementation strategy One of the most crucial parts of our business plan as it contains key ideas for the development of our business idea. We should clearly define the action plan, the management plan, and the marketing plan. Through these elements, we will be able to ensure that our vision becomes a reality. Resources At this point we analyze the financial, technological and human resources we will need. We should be able to answer questions such as Financial Forecasts Financial estimates, such as revenue, expense, cash flow forecasts and profitability analysis. How useful is a Business Plan? It all starts with an idea. The conception of our ideas often fills us with excitement and hopeful anticipation. The next stage is to write the idea down and start thinking about how to make our idea a reality. That’s why a business plan is as useful as oxygen is to a person. It is useful for both a startup and an existing company. Developing a business plan is not just a formal process, but a critical tool that guides the business towards success, helping to organize, make decisions, and secure the necessary resources for its development. Business plan Do you want to start or grow your business? A business plan is the key to success! Contact us

Okay, I have the business idea, now what? How do I present my idea so I can find funding? If you are having difficulty securing financing for your business, if you want to attract new capital from investors, read the article to start preparing for the presentation of your business plan. Business Plan Presentation When we seek funding for our business idea, at some point we must proceed to present the idea or our business plan to potential investors, creating What is a pitch deck and what is its relationship to the business plan? A pitch deck is a concise proposal that presents the key elements of a business plan to potential investors. Our goal is to get the potential investor thinking as quickly as possible: “Oh, what a wonderful idea! I could make money on my investment”: Once we gain the attention of investors, we will need to present our proposal in detail through a business plan. These two tools should communicate effectively: Contact us Effective presentation in 3 steps How will we succeed in effectively communicating our idea to investors? 1.  Preparing the business plan presentation The most important part of the presentation is the preparation.  Research for suitable potential investors The first step is to research potential investors, identify their investment preferences, and target those most likely to be interested in our idea. Adapting the presentation to specific investors Once you have found the right investors, it is useful to look at their past investments to understand their priorities and goals. For example, if an investor or VC prefers businesses that support sustainable economic and social development, you should highlight this aspect of your venture. Gathering the necessary presentation materials  During the presentation, we should have available all the information (financial forecasts, market research, etc.) that will highlight the uniqueness of our idea and the potential of the business. By carefully gathering this material and being able to respond to every possible question, it will create the conditions for a relationship of trust between us and the investors.  Practice presentation skills Practicing presentation skills is an important part of the process. It will allow us to become more familiar with the presentation material, feel more comfortable, and identify potential problems and weaknesses. 2.  The presentation A successful presentation guides the audience along a specific, prescribed path, a journey with a beginning, middle, and end. This journey can be easily achieved through storytelling. We start with what our audience already knows very well in order to arouse interest and attention. Then we describe the problem we want to solve with our business idea.   In general, the structure of a presentation includes The introduction Here is our opportunity to make a great first impression, to grab the audience’s attention so they will pay close attention.  Business idea and target market. At this point we should clearly explain how the business idea will meet the needs of the market. Business team In this section we should describe our team – our qualifications, skills and experience – in order to create the appropriate climate of trust. Investment plan One of the key elements of the presentation should be the investment timeline. Even if the venture is at its beginning, we should present the timeline for when the investment will yield a profit for the investor and how it will be realized. Contact us 3. Maintaining communication. After the presentation is complete, we should maintain a channel of communication with investors. We can achieve this by sending a thank you letter, where we have the opportunity to briefly present our business idea and the benefits for investors. And of course, we should respond promptly and consistently to any questions that arise. Business plan How a business coach can help you present your business plan Entrepreneurs and founders seek the assistance of a business coach to assist them throughout the presentation preparation process to create an excellent first impression. A business coach can provide assistance at all stages of preparation.

Business Development: How to grow your business in a changing environment Are you the owner of a small or medium-sized business in Greece? If so, you know you need to do something different to stay competitive in an ever-changing environment. Business  Development  is a process that can help you grow your business and achieve your goals. In this article, you will learn: What is Business Development? Business development is a process that involves assessing a business’s strengths and weaknesses, analyzing the business environment, and developing strategies to increase sales and profits. Why is business development important for SMEs? Small and medium-sized businesses face many challenges, such as: Business  Development  can help SMEs address these challenges and grow in the following ways: It helps How to get started? If you want to grow your business through business development, there are a few steps you can follow: Tips to get started Business Development is an important process that can help SMEs grow in a changing environment. Here are some additional tips to make business development more effective for your business: Read in this article  What Does a Business Consultant Do?

Are you an entrepreneur in Athens? If so, then you often face challenges that you cannot solve on your own. An experienced business consultant can help you overcome these challenges and achieve your goals. The best business consultant is one who will guide and support you every step of the way. A  Business Consultant  is a professional who provides advice and support to businesses to improve their operations. They have specialized knowledge and experience in various areas, such as organization and management, marketing and sales, economics and finance, technology and strategy. Contact us We plan together your path to success Business Consultants: Their Role in Running a Business The need for specialized support may arise in various situations such as: Organization and restructuring of the business A business may be facing cash flow problems and need immediate process improvements such as reducing production costs, storage costs and product handling. A consultant can help you find the right CFO for your business. Solving operational problems and increasing productivity. A business consultant will suggest effective ways to streamline processes, use technology, train staff, or use technology. Development of new products or services and expansion into new markets. The business consultant will assist in market research, product or service development, and the definition of the growth strategy. Finding financial opportunities. The consultant will work with the business to understand its current and future financing needs. This includes analyzing its financial data, business objectives and prospects. They will create a business plan, identify potential sources of financing such as the NSRF ,  or the DYPA programs, prepare applications and negotiate the terms of financing. The best business consultant for subsidies will guide you effectively through this process. Improvement of corporate image and communication. The corporate image of businesses plays a vital role in today’s communication society, influencing recognition, acceptance, differentiation and competitive advantage. A specialized business consultant in marketing and communication will help create a strong corporate image. Contact us Benefits of working with a business consultant Working with a business consultant can provide significant benefits for a business, which can lead to improving its overall performance and achieving its goals. The independent and objective perspective A business consultant can provide an independent and objective perspective on the business, which can be valuable for decision-making. Specialization and knowledge in specific areas. She has specialized knowledge and experience in specific areas, which can help the business improve its performance in these areas. The best business consultant for women will have the expertise and sensitivity to support female entrepreneurs in all phases of their business activity. The application of best practices and techniques It will help the business implement best practices and techniques from other organizations, which can lead to improved performance. Accelerating the achievement of business goals A business consultant can help a business achieve its business goals more quickly and effectively. Reducing risks and avoiding mistakes A consultant’s professional experience will help the business reduce risks and avoid mistakes that can cost money or harm the business. Strengthening administrative capacity and decision-making It will help entrepreneurs strengthen their management skills and improve decision-making Contact us Business Best’s role as your Business Consultant Our services are based on 3 pillars: Know-how Our experienced consultants have the expertise and skills you need to assess your business’s potential, develop a strategic plan, and implement the necessary actions to achieve your goals. Confidentiality and ethics Confidentiality is a special and important condition in business. And we know this well. For Business Best, confidentiality and ethics are not only legal requirements, but also moral obligations because we want to build strong relationships with our clients. Cost Often the cost of working with a business consultant for a small family business can seem prohibitive. However, the value of this investment will quickly be amortized and we have the ability to customize it to the needs of each of our clients. Our clients describe us as the best business consultant for women and grants due to our experience and personalized approach. We are here to support your business to achieve its goals with efficiency and professionalism. Contact us

What exactly is a Landing Page and why is it an essential tool in digital marketing? What does a Landing Page serve? A Landing Page is a standalone website created with a single goal: converting visitors into customers. Unlike typical pages, which serve various purposes and contain many navigational elements, Landing Pages are designed to prompt a specific action, such as making a purchase, signing up for a newsletter, or downloading an item. What makes a good Landing Page? Clear heading The title is the first thing visitors see and should immediately understand the proposal or service offering. Interesting content Clear and concise copy that highlights the benefits of the offering and addresses the visitor’s pain points. Stunning visuals High-quality images or videos that support the message and attract attention. Call to action (CTA) A prominent and compelling CTA button that urges visitors to take the desired action. Lead capture form If the goal is to capture leads, a form to collect contact information is essential. However, the form should be concise and ask for only the necessary information to minimize friction. Social proof Testimonials, customer reviews, or trust marks can help build credibility and reassure visitors. Mobile optimization With the increasing prevalence of mobile browsing, it is very important that Landing Pages are fully optimized for smartphones and tablets. Conclusion A properly created Landing Page delivers a clear message that pushes visitors to take action. Whether the goal is to generate leads, increase sales, or promote a new product, Landing Pages play a crucial role in achieving marketing goals and maximizing ad performance. By understanding the basics and benefits of Landing Pages, Digital Marketers can harness their power to create impactful campaigns that resonate with their target audience and deliver measurable results. See the original article